Mehta Coaching: Cost Per Admission Dropped from Rs 1,200 to Rs 380

Client: Mehta Coaching Classes

Project Overview

Mehta Coaching in Indore was spending Rs 2-3 lakh monthly on Facebook ads with poor results. No landing pages, no tracking, and leads were going to a generic WhatsApp number with no follow-up system.

Our Solution & Technical Strategy

Built dedicated landing pages for each course (JEE, NEET, Foundation). Set up proper conversion tracking and pixel events. Restructured ad campaigns with lookalike audiences based on existing student data. Created a WhatsApp automation sequence for lead nurturing with course info, faculty profiles, and result highlights.

High-Speed Architecture

Engineered for ultra-fast Core Web Vitals, sub-1.2s load times, and fluid mobile interactions.

Conversion-First UX

Frictionless inquiry funnels, instant WhatsApp connect buttons, and mobile-friendly consultation booking.

Programmatic SEO

Complete JSON-LD schema markup, OpenGraph assets, and local search landing architecture.

Real-Time Lead Tracking

Full analytics instrumentation tracking client touchpoints, form submissions, and conversion attribution.

Execution Methodology & Roadmap

01

Deep Diagnostic

Auditing market positioning, competitor funnels, and technical performance bottlenecks.

02

UX & Design System

Designing an authentic brand visual hierarchy, wireframing conversion touchpoints, and mobile UI flows.

03

Full-Stack Build

Modern engineering with clean modular architecture, dynamic asset compression, and schema integration.

04

Launch & Growth

Rigorous QA, SSL/security hardening, live smoke testing, and conversion rate optimization.

Results & Measurable Impact

Cost per admission dropped from Rs 1,200 to Rs 380. Monthly admissions increased from 15 to 45 during the same season. WhatsApp automation achieved 72% open rate and 28% response rate. Total admissions for the year up 160% while ad spend only increased 30%.
Rs 380
Cost Per Admission
+160%
Annual Admissions
72%
WhatsApp Open Rate
"Vedam Vision completely transformed our digital footprint. The speed, conversion architecture, and attention to detail gave our clients the exact trust and credibility we needed to scale."
M
Mehta Coaching Classes
Enterprise Client

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